The Future of Office Space: Co-working is becoming one of the fastest-growing industries thanks to the consequences of the pandemic and the rise of hybrid work. Beyond 2023, the industry is only expected to grow more prominent. As of June 2022, over 28,000 co-working spaces exist around the world, with the US hosting over 6,200 of these innovative spaces. This trend marks a significant shift in the concept of office space, adapting to the evolving needs of the modern workforce.

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The Future of Office Space: Whether it’s technology, design, or even reimagining how we view co-working spaces, many trends appear on the horizon. In this article, we’ll share 10 trends that we expect to see in co-working in 2023 and beyond, shaping the future of office space.

Coworking-as-a-Service (CaaS)

One of the latest developments in the evolving landscape of office space is the changing nature of shared office spaces, which are evolving from simply being a space to being understood as a service. Coworking-as-a-Service (CaaS) means offering not only a space but a suite of other benefits that users have come to expect, including 24-hour keycard access, mentorship building, and venture capital access, to name a few.

Many of the following trends in this list build upon this innovation in the context of the future of office space. For example, it’s no longer sufficient to simply provide a workspace for freelancers. Coworking spaces, the people who use them, and their utility have evolved, leading users and teams to demand services in addition to workspace now.

A view of a co-working space. Technology

Increasing technological adoption is also expected to accelerate as a co-working trend, marking a significant shift in the future of office space. Technology enhances co-working spaces by making them much more powerful and efficient.

While early co-working spaces required staffing and offered limited hours, access cards and NFC phone-enabled systems now allow 24-hour spaces to exist without staffing. Further, digital technologies enable space monitoring in case of any problems and can fully automate meeting room reservations. Utilizing automated invoicing services can also reduce staffing needs. This means that co-working spaces will become further streamlined as they adopt more technology, which is why tech adoption is at the forefront of every operator in 2023.

Innovative Working Spaces

Another upcoming trend in co-working spaces is their continued innovation. In San Francisco, office buildings are at about 40% of their pre-pandemic occupancy. This occupancy issue is occurring across the world, which means that there are abundant opportunities for co-working spaces to step in and transform these derelict office spaces.

Besides seizing this opportunity to entice workers back to the office, co-working office spaces will remain some of the most innovative and well-designed architectural spaces. These innovations will blend open-space concepts, with private meeting suites and phone spaces while locating workers in the downtown core of cities.

Additional Perks Included

As co-working continues to evolve, additional perks for members will provide strategic benefits. Many small business owners have had to fall back on small business loans during these tough economic times. Community banks have near 50% approval rates on average. Thus, offering low-cost and even zero-cost perks will help co-working operators retain more freelancers. 

Some potential options include pet-friendly offices, local shop discounts, free parking, book clubs, and 1-on-1 direct mentoring. These low-cost, high-value benefits greatly expand the value of co-working spaces and will become essential as the industry continues to develop.

Niche Spaces for Niche Communities

A significant development for co-working spaces is the arrival of niche co-working spaces as a component of larger co-working networks. Niche co-working spaces include spaces for different sub-groups. This includes female-led co-working spaces, tech-focused co-working spaces, wellness-based co-working spaces, and artist-creative co-working spaces. 

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The Future Of Office Space

A view of an co-working space.

One way that co-working operators can embrace niche communities is by offering the tools and resources they need. For example, artist-creative co-working spaces can feature sound booths and podcasting equipment. These types of niche spaces help build tighter-knit communities and are more resilient to outside pressures.

Emphasizing Natural Connections

Natural connections, or embracing nature and sustainability, are growing in popularity among co-working users. This means featuring co-working spaces that eliminate the distinction between the interior and exterior to create environmentally friendly workspaces. 

These spaces will also feature more eco-focused offerings, including reusable office supplies, natural lighting, and green plant walls. In addition, airflow will be optimized in these spaces. This will help enhance cleanliness, minimize the spread of germs, and improve overall efficiency to drive sustainable outcomes.

Digital Marketing

Another growing trend in co-working is the focus on digital marketing to acquire and retain members. Regardless of how well spaces are constructed, the amenities they offer, or their location, people still need to know about these spaces. One way to ensure that co-working spaces are filled to capacity is to utilize digital marketing. 

Traditional digital marketing often relies heavily on SEO and content writing. However, newer trends like Instagram Reels, TikTok videos, and YouTube Shorts are becoming increasingly popular. These short-format videos are a favorite way for viewers to snap up content any time and on the go. This type of guerilla marketing involving influencers is a great way for co-working spaces to maintain their presence.

Building Deeper Connections

One of the greatest strengths of co-working spaces is their ability to build communities. As we begin to leave the pandemic behind, the power of communities to help rebuild our lives is more critical than ever. 

Coworking spaces will be central locations for rebuilding communities in the future. Offerings like lunch gatherings, yoga classes, or meditation and mindfulness workshops are all ways to help build community in a co-working space.

Coworking Spaces for Corporate Employees

Another anticipated innovation for co-working spaces is broadening their access to corporate employees. As downtown office spaces have emptied out and many employees have begun working from home, co-working spaces are in a unique position to offer workspace in decentralized locations. 

Suburban co-working spaces will be able to cater to large-scale corporations that have adopted a hybrid or hub-and-spoke work model. In some instances, corporations may negotiate permanent work arrangements with their staff at co-working locations to better accommodate the need for a “third space.”

Multi-Location Coworking Networks

Finally, the last trend we expect to see in 2023 and beyond is the growth of multi-location co-working networks. These franchise-like co-working networks will enable members of single co-working spaces to access various locations under one co-working brand, giving them even more options and allowing them to work closer to home.

Coworking spaces are no longer casual office spaces provided in office buildings; instead, they are quickly growing to be the premier location for workers to congregate.

In the post-pandemic landscape, co-working spaces are poised to become increasingly valuable as they continue to evolve, meeting the needs of hybrid teams and entrepreneurs on a global level.

Signature Workspace services and amenities such as private/ traditional/ studio offices, virtual offices, meeting/conference rooms, and more. Locations ranging from offices in Tampa on Dale Mabry and Northdale and one office in Clearwater offer great physical office space amenities. Contact Signature Workspace for more information today and check out our 5-star reviews! Depending on what best suits each individual’s needs; whether its daily rates or monthly packages all customers are sure to find something suitable here as well as being able to cost effective prices compared against other competitors in the marketplace.  

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